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Nestlé CFO Highlights Demand-Driven Growth Strategy in China
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Nestlé CFO Highlights Demand-Driven Growth Strategy in China
Nestlé is shifting its business approach in China, focusing on consumer-driven growth rather than just expanding distribution channels, according to the company’s CFO. Despite a slight decrease in sales during the first half of the year, Nestlé China, under CEO Kais Marzouki’s leadership, is actively managing its inventory and pricing strategies to maintain healthy product channels and ensure freshness. The company is targeting specialized segme…
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