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Nestlé and WHSmith Media launch experiential retail media campaign in US airports
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Nestlé and WHSmith Media launch experiential retail media campaign in US airports
Nestlé has partnered with WHSmith North America Media Network (WHS Media) to launch an experiential retail media campaign promoting its Essentia Alkaline Water in US airports. This activation is designed to connect with consumers through immersive in-store experiences, including full-store takeovers at 10 airport locations, a complete terminal takeover at New York City’s LaGuardia Airport (LGA), and an interactive basketball arcade experience, a…
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