Nearly half of SMEs see social media as brand obstacle

Nearly half of SMEs see social media as brand obstacle

Australian small and medium businesses (SMEs) are locked in a ruthless branding war, struggling to break through a virtual jungle of social media and artificial intelligence noise, VistaPrint’s just-released 2025 SME Report reports. With nearly two-in-five (39%) lamenting that AI has turned standing out into a Herculean task and a hefty 44% pointing fingers at social media for muddying their message, the stakes couldn’t be higher. Yet, in a twis…