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NBCUniversal Strikes a Deal to Offer Peacock to YouTube Premium Subscribers

  • On Monday, NBCUniversal and YouTube announced a deal to include Peacock Premium within YouTube Premium subscriptions in the U.S. starting in early 2027, marking Peacock's largest wholesale distribution partnership to date.
  • Comcast Co-CEO Mike Cavanagh pursued this collaboration to drive growth for NBCUniversal after the streaming service achieved its first quarterly profit in Q2 2026, following discussions that began nine months ago.
  • Millions of YouTube Premium subscribers will gain access to Peacock's catalog, including NFL and NBA games, "Love Island USA," and Universal films, integrated directly within the YouTube experience.
  • Beyond the bundle, the agreement extends NBCUniversal's multiyear distribution deal for YouTube TV while deepening advertising technology collaboration through FreeWheel to enhance monetization capabilities.
  • This deal arrives as Comcast prepares to spin off NBCUniversal into a separate company next year, while also expanding international streaming services Universal+ and Hayu via YouTube Premium in select markets.
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El Economista broke the news in Mexico City, Mexico on Monday, July 27, 2026.
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