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NBCUniversal's ad Slots for 2026 Winter Olympics Sell Out ...
NBCUniversal secured over 100 new advertisers and projects record revenue from sold-out ad inventory for the 2026 Winter Olympics and major February sports events.
- On Tuesday, NBCUniversal said it sold out all commercial inventory for its 2026 Milan-Cortina Winter Olympics telecast a month before the Games, calling next month `legendary`.
- Company executives credited unprecedented advertiser demand and momentum from Paris 2024 and live sports resurgence for NBCU's early sellout, the first in its history.
- More than 100 new advertisers joined Milano Cortina, with 85% of brand partners choosing digital placements and Peacock adoption rising 31%, while nearly 60 advertisers increased unique marketing 174% from Beijing 2022.
- The sellout gives advertisers access to nearly two-thirds of Americans as NBCUniversal says Milano Cortina will be the highest-grossing Winter Olympics, with Comcast extending rights through 2036 and securing an MLB Sunday night deal.
- The company is calling the period `Legendary February`, combining Milano Cortina , Super Bowl LX, and the NBA All-Star Game with all ad slots sold out.
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13 Articles
The Hollywood ReporterReposted by 
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TV Tech Industry NewsNBCU Sells Out Advertising Inventory for Milan Olympics Amid Sports Ad Boom
NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out.
·Los Angeles, United States
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NBCUniversal Sells Out Ad Inventory For Milan Cortina Winter Olympics A Month Before Opening Ceremony
With a month to go before the start of the Winter Olympics in Milan Cortina, Italy, NBCUniversal says it has sold out of its advertising inventory for the Games. The number of advertisers has hit a record for the Winter Olympics, NBCU said, and the sellout is the earliest ever recorded. The Games will be part of what the media giant is calling a “Legendary February” of programming, alongside the Super Bowl and the NBA All-Star Game. Along …
·Los Angeles, United States
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Coverage Details
Total News Sources13
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
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