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Report: Comcast Weighs Launching National Cable Network for Peacock Sports

UNITED STATES, JUL 23 – NBCUniversal plans a specialty cable channel to complement Peacock's NBA coverage, aiming to reach viewers preferring traditional cable amid rising streaming subscription costs.

  • Earlier this week, Comcast-owned NBCUniversal discusses launching a sports cable network, showing events on Peacock, The Wall Street Journal reported.
  • After NBCSN closed in 2021, NBCUniversal executives considered launching a new sports cable network to carry Peacock content, citing low ratings and competition.
  • Plans would place the channel exclusively in select cable and satellite bundles, excluding ESPN and Fox Sports 1, The Wall Street Journal reported.
  • Per Joe Flint at The Wall Street Journal, `the intention is not for the channel to compete with Peacock but to complement the streaming service` while NBCUniversal considers launching a sports cable network by year-end.
  • Looking ahead to October, NBCU’s NBA deal aligns with potential channel launch, with Michael Jordan joining as a special contributor, The Wall Street Journal reported.
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mediagazer.com broke the news in on Wednesday, July 23, 2025.
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