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NBA, Take-Two Form New Media Company to ‘Celebrate’ Basketball, Extend Long-Standing Games Pact

Summary by Variety
The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two Media.

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VarietyVariety
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NBA, Take-Two Form New Media Company to ‘Celebrate’ Basketball, Extend Long-Standing Games Pact

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two Media.

·Los Angeles, United States
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XboxdynastyXboxdynasty

NBA 2K26: NBA and 2K Expand Partnership

NBA, NBPA and Take-Two Interactive set up global media companies for gaming, events and digital content.

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Yo Soy Un GamerYo Soy Un Gamer

NBA y 2K anuncian nueva alianza global y lanzan NBA Take-Two Media

La NBA y 2K anuncian una nueva alianza global que incluye la creación de NBA Take-Two Media, una compañía dedicada a fusionar videojuegos, cultura y eventos en vivo.

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Variety broke the news in Los Angeles, United States on Friday, June 13, 2025.
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