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American Eagle Under Fire for Sydney Sweeney's 'Great Jeans' Campaign
- Sydney Sweeney and American Eagle released a 'Great Jeans' ad in July 2025 that sparked backlash over racial and eugenics connotations online.
- The controversy arose because the ad's pun on 'genes' and focus on Sweeney's blonde hair and blue eyes echoed historic white supremacy themes.
- The campaign included a jean line designed by Sweeney, with proceeds benefiting the domestic violence support group Crisis Text Line.
- Advertising expert Robin Landa warned the pun is tone-deaf and risks normalizing exclusionary beliefs, while American Eagle's stock rose nearly 17% since the ad's debut.
- The ad intensified debates on racism and eugenics, though some defended Sweeney and called the backlash an overreaction; American Eagle stood by the campaign.
227 Articles
227 Articles
Social media meltdown over Sydney Sweeney's jeans ad, eugenics, Nazi dog whistle accusations, and over-wokeness, explained
U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets. It has. The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended. Tit…
An Actress Sydney Sweeney's Jeans Campaign Sparks a Debate About Racism and Woke Culture in the u.s.
NEW YORK.— The American fashion chain American Eagle Outfitters wanted to make sense of their new advertising campaign, starring 27-year-old actress Sydney Sweeney. The advertising campaign included ingenious language, even provocative, and was certainly going to generate controversy, according to the company's marketing director to specialized media.The question now is whether some of the public reactions generated by the campaign were the ones…
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