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“Naughty but good”: Gruen-winning ad gets highest praise - from the copywriter’s mum

Summary by Campaign Brief

Winning over the Gruen panel is no easy feat - but for The Reactor, the real review came via text from copywriter Chris Taylor’s mum: “Naughty but good. Everyone voted for it.” Teaming up with Guilty Content, Director Tracey Hayes and Producer Tori Schaw, The Reactor took out the win in The Pi

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“Naughty but good”: Gruen-winning ad gets highest praise - from the copywriter’s mum

Winning over the Gruen panel is no easy feat - but for The Reactor, the real review came via text from copywriter Chris Taylor’s mum: “Naughty but good. Everyone voted for it.” Teaming up with Guilty Content, Director Tracey Hayes and Producer Tori Schaw, The Reactor took out the win in The Pi

1 day ago

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Campaign Brief broke the news in 1 day ago on Friday, July 4, 2025.

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