Naughty Advertising Campaign: Media Market Saturn Ridiculed Amazon - with the Help of Alexa

gameswirtschaft.de

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As soon as the CEO is appointed digital minister, MediaMarkt-Saturn goes into attack mode: The new advertising campaign is based on Alexa – timing is no coincidence. Geez is awesome. I'm not stupid. Good that we compared. The mother of all bargains. La-la-don't be fooled – like this and similar media market and Saturn in the [...] The post Before Amazon Prime Day: MediaMarkt-Saturn lets Alexa answer first appeared on GamesWirtschaft.de.

horizont.net

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Digital assistants like Alexa are already a great thing. Not only because you can ask them all kinds of questions. But also because the answers are sometimes ruthlessly honest, even if, as with Alexa, the parent company Amazon is the one who suffers. That's what Media-Markt Saturn makes use of in a cheeky advertising campaign.