Fury as National Theatre uses surge pricing to subsidise discount tickets

National Theatre introduces surge pricing to subsidise discount tickets for the unemployed and union members

The National Theatre has adopted dynamic pricing to fund discounted tickets for students, unemployed and union members, a move that will see middle-class families paying substantially more for performances.The publicly funded institution confirmed it has begun adjusting prices in line with supply and demand to maintain its commitment to keeping a quarter of all seats at £30 or below.While these cheaper "accessible" tickets can be purchased by an…

Fury as National Theatre uses surge pricing to subsidise discount tickets

Publicly funded venue adjusts tariffs to help groups including the unemployed

National Theatre charging middle class families more with controversial 'dynamic pricing' in order to subsidise cheap tickets for the unemployed

The National Theatre has waged war on middle-class families with 'dynamic pricing' in a bid to offer 'accessibility prices' seats for students and the unemployed.