National Friendly appoints chief marketing officer and national account manager

The Mutual Group appoints new chief growth officer and head of corporate development

TMG Insurance Services, also known as the Mutual Group, announced Peter Houston has been appointed chief growth officer and head of corporate development. Houston brings expertise in the mutual insurance sector and 15 years of insurance transaction and advisory experience to the Mutual Group, based in West Des Moines. In this newly created role, Houston will…

National Friendly boosts leadership with two hires

National Friendly has bolstered its senior leadership team with the appointment of a chief marketing officer and a national account manager. Sally Waterfield has been promoted to chief marketing officer, while David Morris joins as national account manager.

National Friendly appoints chief marketing officer and national account manager

National Friendly has promoted Sally Waterfield (pictured, left) to chief marketing officer, adding her to the executive team.  Waterfield joined the business in 2024 and previously worked as head of marketing at Foresters Friendly Society.  She has over 20 years’ experience in financial services marketing, covering both insurers and mutuals.  In her new role, Waterfield will oversee marketing, brand, product development and customer experience.…