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National campaign to tackle misogyny launched
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Video capture. The campaign is aimed at young people between 11 and 18 years of age. The initiative is part of the Scottish national strategy to prevent violence against women and girls. In the UK, 71% of women between 16 and 24 years of age have experienced some form of sexual harassment in public spaces, according to UN Women United Kingdom data. Digital language, which is built with fast reactions and seemingly harmless symbols, is at the hea…
Scottish Government Campaign Targets Online Misogyny Among Young Men
A new Scottish Government campaign aimed at tackling online misogyny is now underway after launching on Monday 16th of February 2026. The public information drive seeks to encourage boys and young men to think carefully before liking, sharing or interacting with sexist content online. Running for five weeks across platforms including Instagram, Snapchat, Twitch and YouTube, alongside outdoor advertising, the campaign highlights how misogynistic …
National campaign to tackle misogyny launched
The Scottish Government has launched a new five‑week public awareness campaign encouraging boys and young men to think before sharing or engaging with misogynistic content online. The campaign highlights the real‑life harm such content causes to women and girls, including those known to them. The campaign was developed with the support of a steering group of VAWG experts and cocreated with young people. The campaign includes tailored messages fo…
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