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National Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
The National Advertising Division found Caraway Home's toxicity claims about competing cookware lacked sufficient evidence, supporting safety assessments by regulatory and industry groups.
- On August 14, 2025, the National Advertising Division in New York, NY, concluded that Caraway Home, Inc.'s claims regarding their cookware being free of PFAS and non-toxic were supported, while advising the company to change or remove certain comparative statements about traditional nonstick cookware.
- The decision followed a challenge from the Cookware Sustainability Alliance, which disputed Caraway's claims that traditional nonstick cookware contains harmful PFAS chemicals.
- NAD found Caraway's claims of being free of PFAS and non-toxic reasonable but ruled that evidence did not support assertions that competitor cookware is toxic or unsafe.
- The NAD determined that there was no evidence demonstrating that typical use of traditional nonstick cookware would result in consumer exposure to PTFE fumes, and additionally noted that PFOA is no longer utilized in the production of PTFE.
- The NAD recommended Caraway discontinue comparative toxicity claims, while the CSA said this decision validates their long-standing statements to lawmakers and consumers.
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Hanford Sentinel+14 Reposted by 14 other sources
National Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
SACRAMENTO, Calif., Aug. 14, 2025 /PRNewswire/ --The Cookware Sustainability Alliance (CSA) shared a decision reached by the National Advertising Division this week that determined that it was unsubstantiated to state that non-stick cookware was "toxic." In a decision concerning advertising…
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