NASCAR Cup Series Points Leaders

NASCAR Cup Series Points Leaders

Through June 9

Prime Video grows NASCAR's young audience despite overall decline

The following article "Prime Video grows NASCAR’s young audience despite overall decline" originally appeared on Sports Media Watch. Year one of NASCAR on Prime Video is thus far playing out much like the streamer’s debut of Thursday Night Football three years ago, with viewership down double-digits overall — but up double-digits in the key young adult demographics. NASCAR Cup Series racing on Amazon Prime Video has averaged 2.27 million viewers…