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NASA to wear Prada as luxury group pushes into space industry
The garment uses knitted ventilation tubes and is designed to keep astronauts cool and support breathing during spacewalks, Axiom Space said.
- On Sunday, Prada unveiled a body-hugging Liquid Cooling and Ventilation Garment in Manhattan, developed with Houston-based Axiom Space for NASA astronauts heading into space.
- The product follows Prada's 2024 spacesuit reveal for NASA's Artemis 3 and Artemis 4 missions, demonstrating sustained commitment beyond inspiration into an actual partnership with space industry players.
- Prada targets affluent consumers contemplating space travel while aligning the brand with avant-garde thought, providing growth during a Luxury sector that faced two years of contraction before the Iran war disrupted spending further.
- Under Armour partnered with Virgin Galactic while Columbia Sportswear worked with Intuitive Machines on space apparel, reflecting broader industry engagement that Axiom Space CEO Jonathan Cirtain said 'can come from lots of seemingly unrelated industries.'
- Luxury brand strategist Thomai Serdari noted LVMH, Hermès, and Chanel remain interested in space, stating 'In luxury, it is important to be the first to do something, to be a trend-setter,' signaling Prada's early positioning advantage.
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35 Articles
'It's very aesthetically pleasing.' Prada and Axiom just revealed the stylish cooling suit Artemis astronuats will wear under their spacesuit on the moon
Prada and Axiom Space unveiled the next-generation Liquid Cooling and Ventilation Garment (LCVG), a critical piece of the AxEMU spacesuits the pair are designing for NASA's Artemis astronauts to wear on the moon.
·United States
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The Italian brand Prada presented this Sunday a new piece of clothing that will be used by NASA astronauts on future space missions. The Moon deserves style and good taste! The project was developed...
·Portugal
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NASA to wear Prada as group pushes into space industry
Italian fashion house Prada has unveiled the inner-layer garment set to be worn by NASA astronauts heading to the moon, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.
·Ireland
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Coverage Details
Total News Sources35
Leaning Left6Leaning Right5Center10Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 28%
C 48%
R 24%
Factuality
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