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Narayana Health launches affordable 'Aditi' health insurance with new campaign

Summary by MediaBrief

Narayana Health Insurance Limited’s new Narayana Aditi Health Insurance product offers a unique, affordable solution by combining coverage and surgery benefits into a single product. To combat fear-mongering and fact-heavy insurance ads, Narayana Aditi was launched with the humorous “Go From ‘Ayyo’ to ‘Oh!'” campaign created by DDB Mudra. Addressing the pain of hospital bills, […] The post Narayana Health launches affordable ‘Aditi’ health ins…

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medianews4u.com

Narayana Aditi Health Insurance launches campaign to make healthcare accessible for all

Bengaluru: Narayana Health Insurance, led by Chairman and Founder Dr. Devi Shetty, announced the launch of its campaign for Aditi, a revolutionary health insurance product aimed at bridging the gap in healthcare accessibility for India’s underserved populations. The campaign’s mission is clear: making quality healthcare and insurance available to everyone, irrespective of their economic status. [caption id="attachment_2450412" align="alignright"…

1 day ago

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Campaign Brief Asia

"Go From Ayyo to Oh!" says new Narayana Health spot via DDB Mudra ending healthcare worries

In India, less than 30% of the population has health coverage, and only 28% of needed surgeries are performed due to financial constraints. Narayana Health Insurance Limited’s new “Narayana Aditi” Health Insurance product offers a unique, affordable solution by combining coverage and surgery benefits into a single product.

2 days ago

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