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NAACP spending more on midterms than any other election in its history

The campaign will deploy 20,000 volunteers and aims to reach 6.5 million Black voters as voting rights fights intensify.

  • On Tuesday, the NAACP announced a $20 million midterm get-out-the-vote campaign, deploying 20,000 volunteers to reach 6.5 million Black voters across 33 congressional districts in 14 states.
  • This initiative responds to the Supreme Court's decision to gut Section 2 of the Voting Rights Act this year, which allowed Tennessee and Louisiana to implement congressional maps eliminating majority-Black districts.
  • Beyond turnout operations, the NAACP organized town halls last year and urged Black athletes to boycott colleges in states with maps undermining voting power, targeting infrequent voters to maximize electoral influence.
  • Legal battles against the Trump administration persist, with the NAACP securing a victory against the United States Postal Service last week and filing suit against Elon Musk over 27 gas turbines in Memphis.
  • NAACP President Derrick Johnson stated that increasing turnout is essential to counter GOP efforts to disenfranchise Black communities and protect secured rights including healthcare, housing, and education.
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NBC News broke the news in New York, United States on Sunday, July 5, 2026.
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