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Tesla Scrambles After Musk Sidekick Exit, CEO Takes over Sales

  • Tesla faced a key leadership change as longtime sales head Omead Afshar departed in late June 2025, with Elon Musk assuming direct sales oversight in Europe and the U.S.
  • Afshar’s exit followed months of weakening vehicle demand and sales declines in major markets, especially Europe, where Musk called it Tesla’s weakest market and sales fell more than 60% in Sweden and Denmark.
  • Tesla’s Q2 production exceeded forecasts at over 410,000 vehicles, but deliveries totaled 384,122, slightly below estimates and marking a roughly 12% year-over-year decline amid aggressive discounts.
  • On June 30, 2025, Musk criticized Congress for raising the national debt and revealed plans to gradually lessen the number of remote operators and safety personnel overseeing the Robotaxi fleet, acknowledging that human drivers frequently make errors.
  • These developments suggest Tesla is pivoting to address operational challenges and competitive pressures while navigating political tensions that have contributed to a nearly 5% stock drop and uncertain subsidy support.
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After Tesla CEO Elon Musk fired Omead Afshar, the automaker's vice president of manufacturing and operations in North America and Europe, at the end of June, he took over primary responsibility for those regions himself. The dismissal didn't come easily, sales figures are still falling and the world's richest man at the turn of the second...

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Bloomberg broke the news in United States on Tuesday, July 1, 2025.
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