Musk's Political Pivot Turns US Liberals Against All Electric Vehicles
UNITED STATES, JUL 30 – A Nature study finds Elon Musk's political shift caused a 12% drop in Tesla sales and reduced electric vehicle purchases among U.S. liberals by March 2025.
- Research released in late July 2025 by Nature reveals that Elon Musk’s political behavior has harmed Tesla’s brand image and diminished the overall attractiveness of electric vehicles in the United States.
- The study followed surveys conducted from November 2023 to March 2025 and noted Musk’s public endorsement of Trump and his conservative shift alienated many liberal consumers.
- Psychologist Alexandra Flores explained Musk became so identified with EVs that negative views of him lowered liberals’ interest in Tesla and EVs generally.
- Tesla experienced a 12 to 13 percent year-over-year sales decline in US Q2 2025, with seven straight quarters of California registration drops and federal tax credit expiration worsening the slowdown.
- The findings imply Musk’s political alignment caused liberals to buy fewer EVs overall, while conservative consumers showed little increased EV purchase intent despite slightly improved attitudes.
12 Articles
12 Articles
Elon Musk has turned off many liberals to electric vehicles—and not just Teslas
This story was originally published by the Guardian and is reproduced here as part of the Climate Desk collaboration. US liberals have become so disgusted with Tesla since Elon Musk’s rightward turn that they are now not only far less likely to purchase the car brand but also less willing to buy any type of electric car, new research has found. The popularity of Tesla among liberal-minded Americans has plummeted since Musk, Tesla’s chief executi…
Liberals less likely to purchase EVs due to Elon Musk's public image: Study
Liberal-leaning Americans are less likely to purchase an electric vehicle because of their perceptions of Tesla CEO Elon Musk, according to a new study published in the journal Nature. Since last year, Musk has aligned himself with more conservative ideologies and has publicly feuded with U.S. President Donald Trump, which has worsened the left-leaning public’s perception of him. Tesla's brand image affects broader EV market Because of Musk’s po…


Elon Musk-Hating Leftists Are Turning Away from All EVs, Not Just Teslas, Study Finds
(Slay News)—New research reveals that the escalating political animosity from left-wing Americans toward Tesla CEO Elon Musk is actually having unexpected consequences. Leftist hate for Musk is leading to a surprising result as liberals are buying fewer electric vehicles (EVs) altogether, not just steering away from Tesla. It comes as Musk’s political stance has shifted rightward, particularly through his support for President Donald Trump. The …
Elon Musk is not willing to let itself be defeated by China. He is already working to get Tesla back to a privileged place in the electric car sector. During the second quarter of the year, Elon Musk’s company recorded a severe reduction in revenue. Much of this has to do with the reputation crisis that the company has been going through since the entrepreneur intervened in the Donald Trump administration. Despite having definitively abandoned t…
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