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Musk's Political Pivot Turns US Liberals Against All Electric Vehicles

UNITED STATES, JUL 30 – A Nature study finds Elon Musk's political shift caused a 12% drop in Tesla sales and reduced electric vehicle purchases among U.S. liberals by March 2025.

  • Research released in late July 2025 by Nature reveals that Elon Musk’s political behavior has harmed Tesla’s brand image and diminished the overall attractiveness of electric vehicles in the United States.
  • The study followed surveys conducted from November 2023 to March 2025 and noted Musk’s public endorsement of Trump and his conservative shift alienated many liberal consumers.
  • Psychologist Alexandra Flores explained Musk became so identified with EVs that negative views of him lowered liberals’ interest in Tesla and EVs generally.
  • Tesla experienced a 12 to 13 percent year-over-year sales decline in US Q2 2025, with seven straight quarters of California registration drops and federal tax credit expiration worsening the slowdown.
  • The findings imply Musk’s political alignment caused liberals to buy fewer EVs overall, while conservative consumers showed little increased EV purchase intent despite slightly improved attitudes.
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Elon Musk is not willing to let itself be defeated by China. He is already working to get Tesla back to a privileged place in the electric car sector. During the second quarter of the year, Elon Musk’s company recorded a severe reduction in revenue. Much of this has to do with the reputation crisis that the company has been going through since the entrepreneur intervened in the Donald Trump administration. Despite having definitively abandoned t…

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The Daily Beast broke the news in United States on Wednesday, July 30, 2025.
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