Muck Rack Study: Generative AI Relies Heavily on Earned Media and Journalism

Muck Rack Study: Generative AI Relies Heavily on Earned Media and Journalism

Miami, July 23, 2025 (GLOBE NEWSWIRE) -- In a groundbreaking study analyzing millions of AI-cited links from hundreds of thousands of prompts, Muck Rack, the leading provider of the award-winning PR software, has revealed how generative AI prioritizes which sources…

How PR Shapes AI Search: Muck Rack's 2025 Report

Summary This post breaks down findings from Muck Rack’s 2025 report on how AI search engines decide which sources to trust and cite. The key takeaway is that earned media, not owned or paid content, drives AI visibility. Recency, source credibility, and question style all influence whether a brand appears in AI-generated answers. Different models like ChatGPT, Claude, and Gemini cite different sources, making it essential to monitor each one. Fo…

Axios: “What News Sources AI Chat Bots Read”

From Axios: By the numbers: Muck Rack input more than 1 million realistic user prompts into ChatGPT, Gemini and Claude and analyzed the citations. 96% of links cited by AI sit squarely within the purview of communications and corporate affairs, per the report. 37% of inquiries cite external blogs or content (those not owned by the company or product targeted in the query) and 27% cite news stories produced by journalistic entities. 9% cite own…