Australia to Make Tech Companies Pay More Outlets for Content Under Reworked Media Law
The revamp would widen coverage to more platforms and reserve 5% of funds for Australian Associated Press, officials said.
- On Thursday, the Australian government introduced legislation requiring major digital platforms to strike content agreements with at least eight local media companies, aiming to distribute advertising revenue more broadly among domestic outlets.
- Following Meta's decision to stop paying for news, the government revamped the 2021 bargaining code to cover additional platforms including TikTok and LinkedIn, expanding the scope beyond the original framework.
- Digital platforms earning $250 million or more face a 2.5% levy unless they strike deals, while the bill guarantees 5% of generated funds to the Australian Associated Press and caps any single deal at 25% of platform liability.
- Communications Minister Anika Wells said the changes support "a diverse range of media organisations to ensure fair recompense for the use of content," while Assistant Treasurer Daniel Mulino noted the goal is strengthening the sector across all company sizes.
- The measures aim to sustain public-interest journalism by mandating deals that return hundreds of millions of dollars to publishers struggling with falling advertising revenue as audiences migrate online.
11 Articles
11 Articles
Australia rewrites news law to make Big Tech pay more media outlets
Australia is widening the net on its new bargaining law before it's even reached parliament. A revamped version of the legislation, to be introduced on Thursday, will require large tech platforms to...
Australia to make tech companies pay more outlets for content under reworked media law
SYDNEY, Aug 12 (Reuters) - Australia will raise the number of deals large tech firms must strike with local news outlets under a revamp of its media licensing laws to be introduced to parliament on Thursday, the government said, adding the measure wo...
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Australian media companies will receive a greater slice of tech giants’ revenue under a government bid to secure the journalism sector, with Labor now close to implementing its news bargaining incentive laws. The government’s proposed laws will push companies like Google, Meta and TikTok to strike commercial deals with news organisations to use the publishers’ content on their platforms. Tech companies agreeing to deals will pay a smaller share …
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