MS NOW Reveals New Member Tier Prices In Bet On Loyalty

MS NOW To Launch Direct-To-Consumer Subscription Offering In September

MS NOW said that it would launch its direct-to-consumer offering on Sept. 9, a service that will include access to 24/7 live streams, original creative content and engagement options with the network’s journalists. MS NOW’s Membership, as it is called, will cost $7.99 per month or $79.99 annually. An introductory offering will be available through […]

MS NOW Reveals New Member Tier Prices In Bet On Loyalty

The channel's leadership takes "the first step" toward building meaningful direct-to-consumer revenue with an $80 annual offering.

MS NOW to Launch Subscription ‘Membership’ Service in September for $7.99 Per Month

MS NOW is betting its followers need more than news and opinion in the moment. The Versant-backed news outlet unveiled its most detailed plans yet around the launch of a new subscription based “Membership” service that is expected to debut in September for $7.99 per month or $79.99 annually. The network sees “Membership” as an additive experience to what it already offers on cable and via digital, and aims to amplify the connections viewers ha…

Exclusive: MS NOW to launch membership program for ‘super fans’

The ScoopMS NOW will launch a membership program next month in an effort to grow its digital business and reach audiences amid the broader decline of cable television.On Sep. 9, the left-leaning cable news network will roll out the program aimed at engaging its existing “super fans,” and offering ways to reach and monetize new audiences that are not everyday cable news viewers, MS NOW President Rebecca Kutler said in a memo to staff on Wednesday…