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MS Dhoni Bid to Trademark 'Captain Cool' Accepted; Opposition Window Open

  • Mahendra Singh Dhoni filed a trademark application for the phrase 'Captain Cool' on June 5, 2023, in India under Class 41 for sports and entertainment services.
  • The application faced an objection due to a prior similar trademark by Prabha Skill Sports for gaming services, but the Trade Marks Office waived the objection and accepted Dhoni's plea.
  • Dhoni is widely recognized as 'Captain Cool' for his calm leadership and is a former Indian cricket captain known for major ICC victories and extensive international records.
  • The trademark was accepted and advertised on June 16, 2025, triggering a four-month opposition window ending October 15, after which Dhoni may secure exclusive rights to the phrase.
  • If uncontested, this registration enables Dhoni to exclusively use 'Captain Cool' for commercial ventures including sports training and entertainment, aligning with other athletes who trademarked personal brands.
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The Economic Times broke the news in on Monday, June 30, 2025.
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