MrBeast will try to survive 'the planet’s most unforgiving landscapes' using Gemini and Fitbit Air in deal with Google
The partnership begins with a MrBeast video that sends his crew through the jungle, desert and Arctic using Gemini for survival guidance.
- Google has launched a multi-year partnership with Jimmy "MrBeast" Donaldson to promote Gemini and Google Health, with the first survival challenge debuting Saturday, September 5.
- Donaldson will utilize Gemini as a tool to navigate the jungle, desert, and the Arctic, relying on the AI assistant to identify hazards and guide survival decisions.
- As the first creator to reach 500 million YouTube subscribers, Donaldson is expanding the collaboration to include Google Health and Fitbit Air, which will feature in future challenges.
- Google is integrating Donaldson into its newly launched Gemini advertising campaign, showcasing how the app facilitates the logistics of his massive, signature stunts.
- Previous brand deals include Donaldson's 2023 work with Samsung using Galaxy phones, marking a continued trend of major technology companies utilizing his channel for product promotion.
12 Articles
12 Articles
MrBeast will try to survive 'the planet’s most unforgiving landscapes' using Gemini and Fitbit Air in deal with Google
Google has struck a deal with MrBeast, the most popular YouTuber, to promote Gemini and Google Health, with one of the first partnerships being a challenge in “the planet’s most unforgiving landscapes.” more…
Google is sending MrBeast into the wilderness, armed with AI
MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. The deal will kick off with a video featuring Jimmy "MrBeast" Donaldson turning to Gemini for wilderness survival advice: First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate thre…
Google formalizes a multi-year partnership with Beast Industries, Jimmy Donaldson's company, alias Mr Beast. The deal extends the relationship beyond YouTube to Gemini and Google Health. First activation on September 5th: a survival video in the jungle, desert and Arctic, where Gemini is presented as a tool to identify hazards and manage a hostile weather.
9to5 Google: MrBeast will try to survive ‘the planet’s most unforgiving landscapes’ using Gemini and Fitbit Air in deal with Google
9to5 Google: MrBeast will try to survive ‘the planet’s most unforgiving landscapes’ using Gemini and Fitbit Air in deal with Google. “In a ‘multi-year partnership’ that extends beyond YouTube, Google will work with MrBeast – aka Jimmy Donaldson – to promote Gemini and Google Health. This starts with a video going live on September 5 on the MrBeast channel that will see Jimmy and co racing through the jungle, desert, and the Arctic, relying on Ge…
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