Mrbeast, the World's Biggest Youtuber, Becomes a Banker
5 Articles
5 Articles
The star youtubeur MrBeast, by its real name Jimmy Donaldson, has just hit a big blow in fintech by announcing the acquisition of Step, a banking application targeting teenagers. Through its company Beast Industries, the influencer to the 466 million subscribers puts the hand on a platform of 7 million customers, potentially preparing the ground for a financial offer combining education and cryptocurrency.
After YouTube, confectionery and television formats, Mr. Beast adds a new line to his empire. The world's most followed content creator announces the acquisition of Step, a young online bank in the United States that is focused on the Z generation. An operation that illustrates an increasingly structured diversification strategy, well [...]
Mr Beast, has just taken a new step in the expansion of his empire: his company Beast Industries has bought Step, a banking application for teenagers and young adults that claims more than 7 million users. Fintech offers insured bank accounts (via Evolve Bank & Trust), cards and financial education tools for the TikTok generation. L'article Mr Beast buys a bank app and advances its pawns to crypto first appeared on Cryptoast.
Jimmy Donaldson, the world's most popular YouTuber under the name MrBeast, will offer banking and investment services to Gen Z after acquiring the financial app Step. The ultimate goal is a...
The most popular youtuber in the world continues its irresistible ascent. Mr Beast's latest operation? Buying an online bank!
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