MrBeast searches for CMO to build a ‘serious commercial machine’

MrBeast searches for CMO to build a ‘serious commercial machine’

The biggest content creator is looking out for one of the biggest roles in the creator economy: scaling a multibillion-dollar franchise. Jimmy Donaldson, famously known as MrBeast, is building his empire fast, with Beast Industries ramping up hiring and launching a global search for a chief marketing officer as it looks to evolve beyond YouTube. The world’s biggest YouTuber has been building out teams across brand partnerships, consumer products…