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MrBeast Removes AI YouTube Thumbnail Tool After Backlash

YouTuber MrBeast announced on June 27, 2025, that he removed his AI-powered thumbnail generator from his ViewStats Pro service after creator backlash.
He introduced the AI thumbnail generator aiming to offer an affordable way for emerging creators to enhance their visuals, but it faced backlash for potentially undermining artists' earnings and using their work without authorization.
MrBeast admitted the error and expressed regret over the community’s disappointment, subsequently removing the AI feature and introducing a new option that connects users with genuine thumbnail creators for commissioned work.
He expressed a deep commitment to the YouTube community, highlighted his extensive financial support for thumbnail artists, and mentioned that he employs a large team dedicated to creating thumbnails.
The decision illustrates tensions around AI in creative industries and suggests a need to balance innovation with protecting artists’ income and community trust.

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NDTV

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