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MrBeast, Like Nastya, Jordan Matter Partner With Creator-Focused Franchise Building Venture Flywheel

Summary by Variety
MrBeast, YouTube’s most-followed creator, has partnered with Flywheel, a creator-focused franchise building venture launched by Eyal Baumel, former CEO of global YouTube network Yoola. As well as MrBeast (aka Jimmy Donaldson), who has 414 million followers on his main YouTube channel, Flywheel also has pacts with Like Nastya (360 million followers across all platforms), Jordan and Salish Matter (55 million followers), and Rebecca Zamolo (50 mi…

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Variety broke the news in Los Angeles, United States on Thursday, July 17, 2025.
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