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What MrBeast’s Deal for Step Shows About Supporting Clients’ Kids

Beast Industries enters financial services by acquiring Step, a youth fintech app with 7 million users and $500 million in funding, aiming to boost financial literacy.

Time to go beast mode. Internet personality Jimmy “MrBeast” Donaldson and Beast Industries announced this week their acquisition of Step, a banking and investing fintech platform designed for teens and young adults. The deal highlights how today’s young people are saving and investing earlier than previous generations, but significant financial literacy gaps remain. Many don’t know where to start, and that’s creating an opportunity for financial…

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bankingdive.com broke the news in on Wednesday, February 11, 2026.
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