Mr. Clean 'Retiring' After Nearly 70 Years
Mr. Clean is retiring after 68 years as the brand mascot to pursue new hobbies, but Procter & Gamble confirms products and packaging remain unchanged.
- In a Feb. 18 news conference, Mr. Clean announced that he was retiring and taking time off after more than six decades in the role.
- Introduced in 1958, the mascot Mr. Clean, whose first name is Veritably, became the face of his product line, with a famous jingle debuting in 1959.
- Procter & Gamble said products will remain available, confirming no changes to packaging or the brand name for Mr. Clean products.
- Fans and customers responded with shock and disappointment, some begging the mascot to reconsider, while brands like Instacart and Old Spice wished him well.
- Procter & Gamble tied the move to a March 4 announcement and urged fans to stay tuned for more details, the Mr. Clean brand said.
30 Articles
30 Articles
Mr. Clean retires after 68 years as company mascot
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Is 'Mr. Clean' actually retiring? Here’s what the brand says of the iconic 'grime-fighter'
Mr. Clean announced his “retirement” in a staged news conference, but Procter & Gamble says no changes are being made to the brand or product packaging. (AP Photo)
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