Moves and countermoves in the world of bestsellers

Moves and countermoves in the world of bestsellers

When picking out a book at any bookstore — from Barnes & Noble to an indie bookseller — readers are familiar with the words “New York Times Bestseller” plastered across the front of a book. But what does that mean? And how does a book become a “bestseller” on any list? It’s a much more strategic process than meets the eye — like a game of chess. The New York Times best Sellers list, like other similar lists, uses a software called BookScan to ga…