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Why Is There so Much Controversy over Sydney Sweeney's Jeans' Ad?

UNITED STATES, AUG 09 – Dr. Phil called comparisons of Sydney Sweeney's American Eagle jeans ad to the Holocaust an "absolute insult" and vowed to support the campaign despite backlash over alleged eugenics references.

  • American Eagle released a controversial jeans ad starring Sydney Sweeney, which aired a few weeks ago and sparked widespread debate in the US.
  • The campaign became contentious after reports confirmed Sweeney is a registered Republican, intensifying backlash and political polarization around the ad.
  • Critics accused the ad of espousing eugenics and white supremacy, while American Eagle denied these claims and said the ad is solely about the jeans.
  • Dr. Phil McGraw defended the ad on August 8, calling Holocaust comparisons an insult and pledging to buy the jeans for many to show support.
  • Despite the controversy, American Eagle’s market value rose by over $200 million, and the brand donates 100% of proceeds from the jeans to a mental health nonprofit.
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With the slogan ‘Sydney Sweeney has great jeans’, the American Eagle fashion advertising campaign has generated controversy with its message to be accused of having appeal to eugenia and white superiority. It is now known that the actress that the protagonist is a soldier of the Republican party. Donald Trump has already praised her as Internet users asking for her box. The content Sydney Sweeney faces the so-called Nazi campaign first appeared …

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Fox News broke the news in New York, United States on Saturday, August 9, 2025.
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