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Motor racing-F1 sponsorship could give BYD lower-risk route to global recognition

A sponsorship deal could give BYD a cheaper route into Formula One while avoiding the hundreds of millions needed for a full team entry.

Summary by WTVB
By Streisand Neto LONDON, June 18 (Reuters) – Electric vehicle giant BYD is interested in getting involved with the Formula One motor racing circuit as it aims to boost its brand outside its home market of China, where it already has a strong foothold. However, becoming F1’s first Chinese outfit would be expensive and linking up with an existing team poses challenges, so ​a sponsorship-based approach might provide an easier pathway into the spor…

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F1 sponsorship could give BYD lower-risk route to global recognition

Electric vehicle giant BYD is interested in getting involved with the Formula One motor racing circuit as it aims to boost its brand outside its home market of China, where it ​already has a strong foothold.

·New York, United States
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WTVB broke the news on Thursday, June 18, 2026.
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