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Motion branding's moment: Why brands need to catch up
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Motion branding's moment: Why brands need to catch up
Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for dynamic branding. It's no secret that brand identities are no longer static. Motion has become a fundamental way brands communicate, engage, and stay recognisable across digital and physical worlds alike. While the industry is starting to catch on, to…
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