Mother's Day in Commodore: Traders Seek to Reverse the Decline of Sales with Promotions

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Factuality

Ownership

With the arrival of one of the most important dates for the commercial calendar, such as Mother’s Day, Comodoro Rivadavia’s businesses deploy their strategies to engage consumers in a challenging economic context. Expectations vary significantly between the institutional vision and the daily experience of those behind the counter, drawing a scenario of uncertainty and hope contained in the expectation of the Comodorians’ purchasing decision.