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Mother’s Day spending is expected to rise. Here’s what shoppers plan to buy

  • Consumer spending on Mother's Day in 2025 is projected to reach $34.1 billion, according to a recent U.S. Survey.
  • This forecast indicates a modest increase from last year’s $33.5 billion in spending, though the amount is still slightly under the highest total recorded in 2023, which was $35.7 billion.
  • A recent survey indicates that 84% of American adults intend to observe the holiday, primarily by giving flowers, sending cards, and enjoying special outings.
  • Those celebrating plan to allocate roughly $264 on average, which is a modest increase from last year's budget, with nearly half prioritizing unique gifts and 42% choosing presents that help create lasting memories.
  • Despite economic concerns and possible tariff effects, Mother's Day remains key for many consumers, with spending second only to winter holidays, said NRF's Katherine Cullen.
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KBZK broke the news in on Thursday, May 1, 2025.
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