Accenture Song Finds Kiwi Brands Still Failing Promises

Accenture Song finds Kiwi brands still failing promises

A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.

Most Kiwi consumers feel telcos don’t keep promises: study

A majority of New Zealand consumers say telecommunications providers are falling short of their promises, and as a result, many are trusting AI more than brands, a new survey has found. Accenture Song’s Brand Experience Gap study measures the gap between what brands promise and the reality that customers experience. The study found 64 per cent of Kiwi consumers believe telco companies are not keeping their promises, while 69 per cent reported fe…