Most business authors fail. Most successful thought leaders have books. How can both be true? - Josh Bernoff

Most business authors fail. Most successful thought leaders have books. How can both be true? - Josh Bernoff

Authors dream. Their dreams are fueled by watching their peers with books achieving choice speaking slots, huge following on social media, successful and growing consulting businesses, and the like. So they plan to write a book. Will they have the same level of success? It’s possible. But it’s far from certain. The bad news about... The post Most business authors fail. Most successful thought leaders have books. How can both be true? appeared fi…