Research by CNDL and SPC Brazil shows that 86% of consumers intend to follow the World Cup games of 2026 at home, and 97% plan to do so accompanied. The data boosts the consumption of items aimed at receiving guests during the tournament.
Research by CNDL and SPC Brazil shows that 86% of consumers intend to follow the World Cup games of 2026 at home, and 97% plan to do so accompanied. The data boosts the consumption of items aimed at receiving guests during the tournament.