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Eight in 10 Black Friday deals the same price or cheaper at other times
Which? found 83% of 175 products at major UK retailers were the same price or cheaper outside Black Friday, revealing many discounts are not unique bargains.
- Most Black Friday deals at major retailers are not at their lowest price during the sales period, according to an investigation by Which?.
- The consumer group found that 83% of 175 products tracked were cheaper or the same price at other times of the year.
- John Lewis and Very had 94% and 93% of products respectively that were not at their cheapest on Black Friday.
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Eight in 10 Black Friday deals the same price or cheaper at other times – Which?
The watchdog compared prices on 175 home, technology and health appliances from eight major retailers for six months either side of Black Friday 2024. Eight in 10 products advertised as Black Friday deals are the same price or cheaper at the other times of the year, an annual study by Which? suggests. The watchdog compared prices on 175 home, technology and health appliances from eight major retailers – Amazon, AO, Argos, Boots, Currys, John Lew…
Coverage Details
Total News Sources20
Leaning Left3Leaning Right3Center6Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 25%
C 50%
R 25%
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