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Morro Bay tourism decreased over the summer, leading to 2026 marketing push

Summary by KSBY
Tourism in Morro Bay this past year looked different from season to season.We were up 5% to 10%, January, February, March, leading into spring, and spring was very strong for us," said Michael Wambolt, Visit Morro Bay Executive Director.However, he said that over the summer, there was a decrease in visitors, which Visit Morro Bay believes was caused by the cooler weather in the Central Valley and carryover effects of the Highway 1 closure.In the…

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KSBY broke the news in on Thursday, January 8, 2026.
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