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Morrisons to collaborate with NIQ for analytics, omnichannel intelligence
NIQ, a leading consumer intelligence company, and Morrisons, one of UK’s leading supermarket groups, today (Sept 1) announced a strategic collaboration designed to support market share growth across the organisation through advanced analytics, omnichannel intelligence, and actionable decision-making tools.The collaboration brings together Morrisons’ drive to continually expand its insight capabilities with NIQ’s measurement, market intelligence,…
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Morrisons to collaborate with NIQ for analytics, omnichannel intelligence
NIQ, a leading consumer intelligence company, and Morrisons, one of UK’s leading supermarket groups, today (Sept 1) announced a strategic collaboration designed to support market share growth across the organisation through advanced analytics, omnichannel intelligence, and actionable decision-making tools.The collaboration brings together Morrisons’ drive to continually expand its insight capabilities with NIQ’s measurement, market intelligence,…
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