Morrisons Posts Slowdown in Sales Growth but Hopes for World Cup Boost
The supermarket group posted £4 billion in quarterly sales and £323 million in underlying earnings as it works toward £1 billion in savings.
- Morrisons reported total sales grew 1.7% to £4 billion over 13 weeks ending April 26, 2026, as discount rival Lidl recently overtook the chain to become the fifth-largest grocery retailer.
- Sales growth slowed to 2.2% from 2.8% in the previous quarter, a trend Chief Executive Rami Baitiéh attributed to a 'highly competitive' market.
- Underlying earnings rose 5.7% to £323 million for the first half, while active More Card users increased to 8 million with record redemption rates.
- Morrisons plans to shut about 100 lossmaking convenience stores due to pressures worsened by "Government policy," while opening 30 new Morrisons Daily franchise stores in the quarter.
- Chief Executive Rami Baitiéh said he was "pleased" by performance and cited an "encouraging start" to the third quarter; the company secured £48 million in cost savings, nearing its £1 billion target.
16 Articles
16 Articles
Evening Standard
Morrisons sales growth slows amid ‘highly competitive’ market
Boss Rami Baitieh nevertheless said he was ‘pleased’ by the latest performance.
Retail Gazette
Grocery Gazette - Latest Grocery Industry NewsMorrisons sales edge up as grocer delivers fourteenth quarter of growth
Morrisons has posted another quarter of like-for-like sales growth as the supermarket group said its value focus, fresh food offer and convenience expansion helped it trade through a fiercely competitive market. The grocer said group like-for-like sales rose 2.2 per cent in the 13 weeks to 26 April 2026, marking its fourteenth consecutive quarter of growth. Total sales increased 1.7 per cent to £4 billion, while underlying EBITDA for the first h…
Morrisons feels the squeeze as Lidl edges ahead in the supermarket pecking order
There are few sharper symbols of how brutally the British grocery market has reshaped itself over the past decade than this: Morrisons, once one of the proud “big four”, has been overtaken by Lidl in the league table of the nation’s largest supermarkets. The Bradford-based grocer reported that group like-for-like sales rose 2.2 per cent in the three months to the end of April, a slowdown from the 2.8 per cent growth it posted in the opening quar…
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