Cleveland Sirens unveil name, branding for WNBA expansion team
The new name is inspired by Lake Erie and comes as the team builds its identity ahead of a 2028 return, officials said.
- On Tuesday, August 4, 2026, the Cleveland WNBA franchise officially unveiled its name as the Sirens during an event at Rocket Arena, marking the city's return to professional women's basketball in 2028.
- Inspired by "Lake Erie's power and pull," the name emerged from a year-long, fan-informed process designed to create a progressive identity distinct from the former Cleveland Rockers, who played from 1997 to 2003.
- The visual identity features a trident-tipped S concealing CLE, with Sirens Blue and Erie Blue colors honoring Lake Erie and the Rockers logo. The organization also announced a $28,000 grant to the FORWARD Girls Leadership Academy.
- Fan enthusiasm has already generated 9,000 season-ticket deposits nearly two years before the inaugural season. President of Business Operations Allison Howard stated the name embodies the "energy, resilience and unapologetic passion" that define Northeast Ohio.
- As the WNBA's 16th franchise, the Sirens join a rapidly expanding league adding teams in Detroit and Philadelphia by 2030. Rock Entertainment Group, led by Dan Gilbert, paid $250 million for the expansion fee.
73 Articles
73 Articles
Cleveland's new WNBA team rejects 'Lady Cavaliers' identity in unveiling of name, color scheme
Sirens: mythical creatures who perched along rocky shores, using their beautiful, hypnotic songs to lure unsuspecting sailors to their deaths.Also, Cleveland’s new WNBA team.CLICK HERE FOR MORE OUTKICK SPORTS COVERAGEThe expansion franchise unveiled its name, logo and colors Tuesday, officially introducing the Cleveland Sirens ahead of the team’s inaugural season in 2028.The nautical branding is a nod to Lake Erie, but the organization had anoth…
Why the Cleveland Sirens name is more than just a brand — it's a statement about the city's future
CLEVELAND, Ohio – The unveiling of the Cleveland WNBA team’s name meant a lot for the thousands of people who attended Tuesday’s ceremonial press conference to introduce the Cleveland Sirens, but it held special meaning for Amanda Petrak.
Cleveland Sirens Unveil Name, Branding Marks For WNBA
The Cleveland Sirens introduced their name and branding during an event at Rocket Arena on Tuesday. Cleveland, the 16th franchise in the WNBA, will begin play in 2028. Dan Gilbert's Rock Entertainment Group paid an expansion fee of $250 million for the team. "We really wanted something that people could rally behind a real character. And we're really excited about that," said Grant Gilbert, Rock Entertainment Group's vice president of business a…
Sirens revealed as Cleveland’s WNBA team name
CLEVELAND — Cleveland’s WNBA expansion team had three priorities for the franchise’s name. It had to have its own identity and not be related to the Cavaliers. It needed to tie into Lake Erie. And fans wanted something progressive. The Cleveland Sirens think they accomplished all three Tuesday when they introduced the name and branding during an event at Rocket Arena on Tuesday. The WNBA’s 16th team will begin play in 2028. Cleveland was home to…
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