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More Than Just a Sticker: How Mips Is Changing Helmet Safety in Skiing
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More Than Just a Sticker: How Mips Is Changing Helmet Safety in Skiing
Ever noticed that little yellow Mips sticker on a helmet? What does it actually mean? | Image: Mips You may have noticed a small yellow sticker on Mikaela Shiffrin’s helmet that reads “Mips.” You may have also spotted the same sticker on your own helmet. But what does it actually mean? SnowBrains spoke with Mips CEO Max Strandwitz to better understand what the technology does and why it has become increasingly common across snow sports and beyon…
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