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Majority Of Ad Revenue Goes To Foreign Media
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Majority Of Ad Revenue Goes To Foreign Media
Advertisement purchases by Icelandic companies have doubled since 2009, with 51 percent of all adverts being placed in foreign media platforms, according to new data by Statistics Iceland (Hagstofan). Revenue gained by foreign platforms from Icelandic advertisements have grown approximately 26 times over. For comparison, ad revenue of Icelandic media platforms has increased by eight percent. The total revenue for foreign media is 15 billion ISK …
Advertising spending by Icelandic companies and institutions has doubled since 2009, but almost all of that increase has gone to advertising spending on foreign media. Their revenue from Icelandic advertising has increased 26-fold in the past decade and a half, while advertising revenue from Icelandic media has only increased by eight percent. This is revealed in a new analysis by Statistics Iceland of the amounts that companies and institutions…
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