More Products, Less Press: How ‘Wicked: For Good’ Marketing Stayed Relevant While Scaling Back

Why You've Seen Way Less 'Wicked: For Good' Press Memes and Way More Merch

Holding space has given up space for a lot more bizarre brand collaborations.

Marketing Campaigns for ‘Wicked,’ ‘Severance,’ ‘Sinners’ Among 2025 Clio Entertainment Winners

'Weapons,' 'Abbott Elementary' and '28 Years Later' also were honored at Thursday night's ceremony, hosted by Rachel Bloom.

More Products, Less Press: How ‘Wicked: For Good’ Marketing Stayed Relevant While Scaling Back

Universal's marketing campaign for 'Wicked: For Good' has been a lot more restrained than the all-out blitz of the first movie. That's on purpose.

WICKED: FOR GOOD Becomes Fandango’s Best PG-Rated Ticket Pre-Seller of All Time

Wicked: For Good, the highly anticipated conclusion of the musical adaptation, has become Fandango’s best PG-rated ticket pre-seller of all time on the platform, surpassing Beauty and the Beast (2017), Wicked (2024), and Frozen 2 (2019). As previously reported, the film is also the highest ticket pre-seller of 2025, surpassing Demon Slayer: Kimetsu no Yaiba Infinity Castle, Superman and Taylor Swift | The Official Release Party of a Showgirl, at…