More American Couples Are Turning to Italy’s ‘Dolce Vita’ in a Quest for Memorable Weddings
ITALY, AUG 01 – Over 15,000 foreign couples wed in Italy last year, led by Americans who spend twice as much as Italians on luxury destination weddings, research shows.
- On July 24, James Atkinson and Samantha Fortino held their wedding in a garden in Italy, joined by family and friends who toured Florence.
- The rising trend of American couples choosing Italy for weddings stems from a desire for intimate, meaningful experiences and concerns over high U.S. costs and tariffs.
- Italy has become a top destination, with over 15,000 foreign couples wed last year and U.S. couples accounting for nearly one-third, averaging 61,500 euros per wedding.
- At the Atkinsons' ceremony, the bride walked down the aisle to the Star Wars theme song, a tactic that succeeded in making the groom emotional, while the officiant joked about their travel expenses.
- The shift toward Italian weddings has increased business for planners like Marcy Blum and Embark Beyond, reflecting a broader consumer trend valuing unique, multi-day experiences abroad.
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More American couples are turning to Italy's 'dolce vita' in a quest for memorable weddings
Italy is becoming a top destination for American couples tying the knot. Over 15,000 couples have chosen Italy for their weddings in 2024, marking an 64% increase from 2019.
·United States
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