Moose Toys Partners with Salish Matter for Creator-Led Toy Line

Moose Toys brings in Mark Rober, Salish Matter

Moose Toys, the company behind MrBeast‘s Lab toy line, has chased Netflix‘s heels twice now with new creator deals. In the last couple days, Moose Toys has unveiled partnerships with both Mark Rober and Salish Matter. These two creators are among YouTube’s top talent in very different niches (Rober, a former NASA engineer, is firmly STEM, while Matter is challenge and teen lifestyle) but they have one thing in common: each has a development deal…

Moose Toys Partners with Salish Matter for Creator-Led Toy Line

Moose Toys is entering a long-term brand and licensing partnership with digital creator Salish Matter. The agreement will develop a new toy line based on Salish’s interests, aesthetic, and connection to her audience.  Across her YouTube channels, Salish is one of the most influential female creators in Moose Toys’s core demographic. Her platforms have more than 13.3 billion lifetime views, and she was named 2025 Female Creator of the Year at th…